Due to judgement from others, Black people in urban environments are discouraged from spending time in outdoor spaces. Back Excellence Camping Co. aims to inspire black urban dwellers to enjoy public outdoor spaces openly and without anxiety by creating a product that presents the user as an “outdoor person”. This will give the user a sense of belonging in a place where they typically feel judged. By creating more black outdoorsmen, the mental and physical well-being of black people will be improved.